Madisen Skinner x H-E-B NIL Campaign
Launched H-E-B’s first-ever NIL partnership with University of Texas volleyball star Madisen Skinner. Led strategy and execution of a fully integrated omni-channel campaign—including TV, billboards, digital, earned media, and live activations. The campaign generated 300M+ earned media impressions and became the company’s top-performing paid campaign to date.
Commercials
“My whole team loves seeing the commercials with Madi on them! Thank you so much for promoting women in sports. Much appreciated!!”
Activations
“This makes me so proud and happy for Women Athletes. It’s about damn time. Love my H-E-B and HOOK’EM HORNS !!”
Portfolio 