Portfolio

Live Well, Your Way was built to meet people where they are in their wellness journey. I led the brand strategy using a three-pronged approach—spotlighting Dietitian Picks, Organics, Lifestyle Trends—to make healthy living approachable and inspiring. By showcasing our H-E-B Dietitians as trusted voices, we brought heart and credibility to the brand, helping customers feel supported while driving $700M in growth and a 30+ point gain in wellness credibility.