At Amplify Snack Brands, I led the development of a two-year innovation pipeline for SkinnyPop and Pirate’s Booty, using design thinking and consumer insights to identify whitespace opportunities and unmet needs. I managed the full go-to-market process for $30M in product launches, established a consumer testing framework to guide development, and drove strategy that balanced creativity with data-backed decisions to fuel brand growth.
Love, love, love it!
I’m addicted, I absolutely love cheddar blast…by far my favorite snack!!
Something for the whole family!
We love this family snack pack because of the great flavors and that it’s a healthier snack option.
Best popcorn
It’s so yummy ..almost ate the whole bag lol u can really taste the lime ! I never been a fan of popcorn but thought I’ll give it a try. Well I’m glad I did cuz this is delish!
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